tag:blogger.com,1999:blog-652950132925204088.post6300946200244350294..comments2024-03-25T17:34:35.600+11:00Comments on Sarah Stewart: Still trying to get my head around social media and testamonials for midwives in AustraliaSarah Stewarthttp://www.blogger.com/profile/00480597227427423793noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-652950132925204088.post-16280551965175091802014-07-08T11:09:29.727+10:002014-07-08T11:09:29.727+10:00Sarah I think the NMBA has taken an excessively co...Sarah I think the NMBA has taken an excessively conservative approach to birth stories in particular, and that the midwifery profession should resist this restriction. I think we can argue that a birth story written by a client, posted on a midwife's business website, is not necessarily advertising, and should not be classed a testimonial.<br /><br />I consider these deeply personal accounts, which may coincidentally identify the midwife, to be educational ranter than testimonials. There is nothing at all of an advertising nature in them.<br /><br />On the other hand, if a midwife were to distribute a flyer advertising her services (or do the digital equivalent on social media), and use a statement such as "Sarah was my midwife and I found that I could trust her at all times, Sally Jones" - that's a testimonial, and even though it might be true, and might have been written in good faith it's clearly being used in advertising, and is prohibited in the health practitioner law. Joy Johnstonhttps://www.blogger.com/profile/16475164378153618715noreply@blogger.comtag:blogger.com,1999:blog-652950132925204088.post-66129400413514476172014-07-08T07:45:33.199+10:002014-07-08T07:45:33.199+10:00Tricky. Reading this excellent attempt to provide...Tricky. Reading this excellent attempt to provide clear guidance in a such a changing and indeed slippery are arena arena, the first thing that comes to mind is LinkedIn. It activively promotes the use of endorsements for practice and recommendations - it is part of it's very fabric. Is this acceptable as it is framed in a professional arena ? Can everyone except midwives - and therefore any member of a healthcare team - not use linked in? What of the professional woman who happens to give birth and wishes to endorse the professional services of her midwife - is there a veto? I know this isn't helpful but it is an extremely difficult and labile space - ethical guidance may be the only compass?moira stephenshttps://www.blogger.com/profile/11550093348940459811noreply@blogger.comtag:blogger.com,1999:blog-652950132925204088.post-41870522503593187902014-07-07T16:25:10.493+10:002014-07-07T16:25:10.493+10:00NMBA FAQ to accompany the AHPRA advertising guidel...NMBA FAQ to accompany the AHPRA advertising guidelines which makes these issues a little easier to understand: http://www.nursingmidwiferyboard.gov.au/Codes-Guidelines-Statements/FAQ.aspxSarah Stewarthttps://www.blogger.com/profile/00480597227427423793noreply@blogger.com