Sunday, April 7, 2013

What to think about if you are an association or non-profit getting started with social media

The other day I facilitated a discussion for the Australian Associations Forum about how to get started with social media. I am not sure if the audience was disappointed because instead of talking about tools and technology, I took them right back to basics and asked them to think about some basic issues before launching into setting up a Facebook account etc:
  • What is working and not working at the moment? 
  • What do your membership want? 
  • How can you use social media to build your membership? 
  • What needs to change in your organisation to make social networking work?
Here is the presentation I gave.

What other issues do you think associations and non-profits should think about when they start up with social media?

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