I have been watching how midwives use social media since 2007, and seeing an increasing uptake by professional organizations of websites such as YouTube and Facebook. But as I am always saying, it's not what you use but how you use it.
The Royal College of Midwives in the UK are utilizing YouTube to get their message out about the state of midwifery in a local and global context, urging everyone to work together to promote midwifery. Their latest video release is an animated video which has a short, concise message without being sickly sweet. It is well worth watching because it has messages for us all - women, midwives, doctors, hospital managers and policy makers.
It will be interesting to see how effective the RCM finds posting this video on YouTube is to get their political message across.