Thursday, April 20, 2017

10 years of open access - a Slideshare case study

I have been passionate about open access and open access education for many years, and have been committed to sharing my content using creative commons licenses; allowing people to download and re-use, for over 10 years. So I have decided it is timely to review the responses to my online content, using Slideshare as my case study.

What is Slideshare?
Slideshare is a platform whereby you can upload and share PowerPoint presentations; it is similar to YouTube for videos. I published my first presentation on the 4th October, 2007 and as of the 16th April 2017, there are:
  • 76 uploads, with
  • 289,699 total views, and
What presentations are most popular?
The 10 top presentations with the most views can be found in Table 1. These statistics are based on the Slideshare analytics on April 16th 2017. 

Table 1. Top 10 views

However, the number of views isn't necessary helpful because you would expect the longer a presentation has been published, the more views it would receive. So to get a better sense of what presentations are more popular, I divided  the views of each presentation by the number of days it had been published to find out how many views a day each presentation had received, in Table 2.

Table 2. Top 10 views per day

Which presentation is most useful?
Views are one thing, but what I am really interested in is how useful my presentations are to the wider community. To measure that, I have looked at the total number of downloads of each presentation – my 10 top download loads can be seen in Table 3.

Table 3. Top 10 downloads 

As with the total number of views, the total number of downloads is skewed by the number of days each presentation has been published. Therefore, I looked at the number of views of per download, with the theory that the smaller the number of views per download, the more "useful" a presentation is. In my mind, a presentation that has 1000 views with 10 downloads is more “useful” than a presentation with 10,000 views and only one download.

Table 4. Top 10 must useful presentation (number of views per download)
You will see with both views and downloads that the picture changes a little when you drill down to views per day and views per download. For example, 'My midwifery philosophy' is in the Top 10 list for most views, but it is 'Introduction to midwifery documentation' that is in the list for most views per day, which is arguably the more accurate measurement. That being said, the presentations that were in all four lists were, which makes them, in my mind, my most popular and useful:
  • Intravenous cannulation
  • Amniotic embolism
  • What is evidence-based midwifery?
The topics of presentations that appeared in both of the two top views lists were the above, plus:
  • How to prepare a portfolio
  • Journaling and reflective practice
  • Types of reflection
  • Social media, birth and midwives
The theme starting to emerge here is reflective practice and midwifery. This surprises me on the one hand because I would have thought that people, especially midwifery students, would be able to access information about reflective practice from textbooks and course materials. On the other hand, reflective practice is a core principle of midwifery education, so I am making an assumption (but have no proof) that a lot of people accessing these presentations are midwifery students or involved in education.

What does this tell me?
To be honest, I cannot conclude anything much from this exercise because of the small numbers. However, it is interesting that my most popular presentations have a midwifery focus, as opposed to a more general teaching and learning. 

The questions I am left with are:
  • Does the number of views make a presentation more popular, or number of downloads?
  • Who are the people downloading my presentations?
  • Why do people download presentations?What happens to the presentations?
  • Should I endeavour to meet the apparent needs of the audience based on statistical analytics eg if it appears that clinical topics are most viewed and downloaded, should I deliberately publish presentations that address those topics, as opposed to the approach I have taken thus far which is to just publish presentation I give at conferences, tutorials, lectures etc. 
  • How does open education/access theory stack up 10 years or more down the line, when looking back at the reality of open content?
What is next?
The next activity I plan is to drill down more into the analytics of the downloads to find out what, if anything, that tells me. Depending on the quality of information I find via Slideshare, one idea worth exploring may be to contact the people who downloaded my presentations with a short survey to find out more about the whys and wherefores.

Do you have a Slideshare account? What are your most popular or most viewed presentations? Is there any other information I should look at to inform my research? Have you ever downloaded one of my presentations? Why, and what did you do with it?  


Anonymous said...

Dear Sarah -

My name is Namita and I had my first baby at home and it has been an eye opening experience. My midwife is just fantastic and I want to help her grow her business. You are the first midwife I came across that knows about Social Media Marketing and talks about it openly. I want her services to be more accessible to more women in our community. Can you help me answer a Social Media Question ?

I am doing social media marketing for my midwife. I know how to bring her new leads; I get push back that the way we market is not her personality and she'd rather us leave posts on FB and comment on posts etc. Although that's great for her marketing, it won't generate leads quickly.

I would like to run campaign for her where we do a customer survey and from there we do a Facebook Ad to get people to join her Webinar . However, she's not bought in to this idea.

How can I help my Midwife understand the importance of campaigns to grow her business ?

Thanks for hearing me out and I hope I get a response! Thank you.

-Namita Sabade

Sarah Stewart said...

Hi Namita, she does have to be careful because there are a number of regulatory rules that govern how a health professional advertises her services. I don't really know how you work with her other than get her to do some marketing education so she sees the value of marketing her service. get her to read some good blog posts about using social media for business, but remember the constraints she has as a health professional . Good luck.