Having a personal 'brand' for your online identity is considered to be very important, especially if you are wanting to develop a professional identity. The Comment Challenge task for today is to consider how I continue my brand through my comments.
Dawud Miracle maintains that you should always use an identifying name when commenting, so that people can follow you through comments. I have chosen to use my whole name as my brand because I want my online identity to be seen as a professional one.
More than a name?
But it was the other day that I got the message about branding being more than a name - it is also about behavior. If my 'brand' in this blog is that of professional midwife and educator, it is imperative that I am consistent and follow that through into my comments and other areas of online life. If I am saying in my blog that one should be professional in one's online behavior, and then abuse someone in a comment, then clearly I am not living up to my 'brand'.
Thats certainly puts the pressure on, and has made me think very carefully about the whole 'branding' issue. If my brand is 'serious health professional', how 'silly' can I be in places like Facebook? Will my 'brand' suffer if I am slightly frivolous in the comments I make?
What do you think? Do you think that the whole 'brand' issue is far too corporate for an educator and health professional to worry about? Or, do I seriously need to get a life?
'Personal Branding: Revision 2 / 20080115.10D.47543 / SML'
http://www.flickr.com/photos/48973657@N00/2193827707 See-ming Lee 李思明 SML