I have mentioned before that my boss, Phil Kerr, has a blog.
A CEO's blog
Phil started his blog a few months ago as another way to communicate with staff of Otago Polytechnic. But he has been a little disappointed to find that staff have not engaged with it in the way he anticipated.
Essentially, what Phil does in his blog is re-produce an email newsletter that he sends out on the institutional email system. But I have maintained that there is more to blogging than this and have urged Phil to use it to communicate in a more personal way with staff.
How to blog in an hour
I am very excited to have a boss who blogs. I don't have anything to do with Phil on an every day basis, so this is one way that he can become more accessible to me. So I have volunteered to spend some time with Phil, looking at how we can improve his blog to encourage more two-way interaction.
I have got one hour tomorrow to work with Phil and give his blog a makeover.
What do you think?
Have a look at Phil's blog. What would you suggest would give the blog a better appearance? What advice do you think I could give Phil about blogging, keeping in mind I only have an hour with him? Also, keeping in mind that Phil is a very busy man who won't have time to write blog posts every five minutes, what do you think should be a priority for his blog?
Image: 'Dressing Room Only' Ayres no graces